Privacy policy
Updated November 14, 2026
This policy covers BraintreeMA.com and the emails, texts and calls that come from it. The site is run by Signal Real Estate, brokered by Real Broker(MA Lic. #423071), 25 Braintree Hill Park, Suite 200, Braintree, MA 02184, (617) 488-9549. "We" and "us" below mean Signal Real Estate and its agents.
The short version
- We use what you give us, and what you look at on this site, to help you buy or sell a home.
- We do not sell your name, email or phone number, and we do not share your phone number or text consent with anyone for their own marketing.
- We use Google Analytics, the Google Ads tag and the Meta (Facebook) Pixel to measure visits and to show our ads to people who have visited this site. You can opt out of that advertising (see below).
- You can stop texts (reply STOP), stop emails (the unsubscribe link), stop calls, or ask us to delete your information at any time.
What you give us
When you ask for a home value, save a search for new-listing alerts, or fill in one of our other forms, we keep what you entered: for example your name, email, mobile number, a home address and your message, and whether you chose alerts by text, email or both. When you agree to texts or calls on a form, we keep the consent wording you were shown and the time. We also use your IP address when you submit a form to screen out automated spam sign-ups.
What we record while you use the site
We keep a record of the pages and listings you open on this site: which page, when, roughly how long it was open, how far down you scrolled, the page that sent you here, and your device and browser type. This is tied to a random visitor number stored in your browser.
Once you sign up on one of our forms, or open a link from one of our emails or texts, that record is linked to you, so your agent can see which homes you are interested in and follow up about them. We use this only to help you with your own home search or sale.
If you arrive by clicking one of our ads, we keep the ad-click details (such as the ad campaign and Google's click ID) and send them with any form you fill in, so we know which ads bring people to us.
Like any website, our server also keeps short-lived technical logs (address requested, IP address, browser type) to keep the site running and secure.
Cookies and browser storage
- Visitor number: a random number kept in your browser's storage that lets us connect your visits to each other.
- Ad-click cookie: if you arrive from one of our Google ads, the ad-click details are kept for up to 90 days.
- Saved homes: the homes you tap the heart on are kept only in your own browser. They are not sent to us, so clearing your browser data removes them.
- Sign-up reminders: a note in your browser that you already signed up, so we do not ask you again.
- Advertising and analytics cookies: set by Google and Meta, described in the next section.
You can block or delete cookies and site data in your browser. The site still works, but saved homes will be lost.
Our maps are drawn with OpenStreetMap map tiles, so your browser requests those images from OpenStreetMap's servers. Directions and Street View links open Google Maps only when you click them; Google's own privacy policy then applies.
Advertising and remarketing
We use Google Analytics, the Google Ads tag and the Meta Pixel (Facebook and Instagram) on this site. They let us count visits, see which pages and ads are working, and show our ads on Google, YouTube, partner websites, Facebook and Instagram to people who have visited this site (this is called remarketing). When you fill in one of our ad forms, we also tell Google and Meta that a sign-up happened, so we can measure our ads; we do not send them your name, email, phone number or address.
To do this, Google and Meta set their own cookies and receive information from your browser, such as the pages you visit here, your IP address and your device and browser type. They handle that information under their own privacy policies, and they may combine it with what they already know from your accounts with them. We see only summary reports and audience lists from them, not who you are.
You can opt out at any time:
- Google ad personalization: adssettings.google.com
- Google Analytics (browser add-on): tools.google.com/dlpage/gaoptout
- Facebook and Instagram ads: www.facebook.com/adpreferences
- Many advertising companies at once (Digital Advertising Alliance): optout.aboutads.info
Blocking or deleting cookies in your browser also stops this. Opting out does not stop ads altogether; you may still see our ads, just not ones based on your visits here.
Search, texts and calls
When you type a search in plain words, the words you typed (not who you are) are sent to an AI service from Google to help rank the matching homes. Some of our texts and calls are made by an automated assistant on our behalf, as the consent wording next to each form describes. For calls handled by that assistant we keep a written transcript and a short summary, and if you leave us a voicemail we keep the recording. These services are run for us by technology providers that process the text or audio only to provide the service to us.
If you agree to it on one of our forms, we may contact you by email, text message and phone call, including automated texts and AI-assisted calls. How often depends on your searches and your conversations with us. Agreeing is never a condition of buying or selling anything. You can take that permission back at any time, in any reasonable way: reply STOP to a text, use the unsubscribe link in an email, tell the caller, or call, text or email us. We may send one last message confirming you have opted out.
How we use your information
- To answer you, prepare the home value you asked for, and send the listing alerts and market updates you asked for.
- To follow up about homes you looked at or saved searches for, by email, phone or text, as the consent you gave describes.
- To measure and improve our advertising, and to show our ads to people who have visited this site.
- To keep a record of what you agreed to and of the times you asked us to stop.
- To run, secure and improve the site, and to meet our legal duties as a real estate brokerage.
Who sees it
- Signal Real Estate agents and staff, and Real Broker, the brokerage our licenses are held with, which keeps records as Massachusetts law requires.
- Companies that run systems for us under contract: website hosting, our contact database, email delivery, text and phone service, and the AI services described above. They may use the information only to provide those services to us.
- Google and Meta, for the analytics and advertising described above.
- Another real estate professional (for example a lender, attorney or inspector) only when you ask us to connect you.
- Anyone the law requires, such as a court order, or to protect someone's safety.
No mobile information is shared with third parties or affiliates for their marketing or promotional purposes. Text-message opt-in data and consent are not shared with anyone, except the companies that deliver our texts or when the law requires it.
How long we keep it
We keep your contact details and the history of our conversations for as long as you are in touch with us, and afterwards as long as we need to for the records a brokerage must keep. A record that you asked us to stop contacting you is kept so that we keep honoring it.
Keeping it safe
The site runs only over encrypted connections (HTTPS), and access to our contact database is limited to our team and protected by two-step sign-in. No system is perfectly secure; if we learn of a breach that affects your information, we will tell you as Massachusetts law requires.
Your choices
- Texts: reply STOP to any text. Reply HELP for help.
- Emails: use the unsubscribe link at the bottom of any email.
- Calls: tell the caller, or contact us, and we will stop calling.
- Ads: use the opt-out links in the advertising section above.
- See, correct or delete: email justin@signalrealestate.com or call (617) 488-9549. We will confirm it is you before we change or delete anything, and we keep only what the law requires us to keep. Deleted information can remain in our backups for a short time until they roll over.
We will not treat you differently or give you worse service because you used any of these choices.
Your browser's "Do Not Track" setting is not read by the analytics and advertising tools on this site; use the opt-out links above instead.
Age
This site is meant for adults (18 or older) buying, selling or renting a home, and our forms are not for anyone younger. We do not knowingly collect information from children under 13; if you believe a child has sent us information, contact us and we will delete it.
Other websites
Links to other websites (for example Google Maps, a lender or a town website) take you to sites with their own privacy policies, which this one does not cover.
Listing information
Listing information on this site comes from MLS Property Information Network, Inc. (MLS PIN) and is shown for consumers' personal, non-commercial use.
Changes
If we change how we collect or use information, we will update this page and the date at the top.
Contact
Signal Real Estate, brokered by Real Broker, MA Lic. #423071 · 25 Braintree Hill Park, Suite 200, Braintree, MA 02184 · (617) 488-9549 · justin@signalrealestate.com
